Our emOnline toolbox includes a variety of digital tools to gain in-depth insights for your specific research questions.

The tools are used either as part of dedicated online surveys or as a supplement to face-to-face approaches to enable further in-depth exploration. They can be used as homework before, during or after an interview or discussion round.

The following questions, for example, can be answered with our emOnline Toolbox:

  • Analysis of proximity/distance to brands using sociograms
  • Analysis of communication materials such as adverts or folders using like/dislike heat maps
  • Analysis of touchpoints with the customer using graphic customer journey analyses
  • Analysis of typical patient images for your product using the personification tool
  • Exploration of brand images with collages

The tools have a playful/innovative character, which increases the doctors’ willingness to participate and motivation to answer.