Our solutions for your market research problem:
Develop concepts
With which concepts can I address my target group? How can I further optimize my product? Which innovative services can make me stand out from the competition?
We channel your target group’s creativity with our customized tools to develop innovative concepts:
- With the morphological analysis we identify “unmet needs” and develop ideas, how these needs can be satisfied.
- By means of creativity techniques like bisociation or the Walt Disney technique we encourage out-of-the-box-thinking and develop extraordinary concept ideas that are in tune with the target group.
For these problems, we usually use qualitative approaches to give enough space for innovative and creative solutions.
emphasis Institut für Marktforschung im Gesundheitswesen GmbH