Emotion Measurement emalyzer
With our emalyzer system, which we developed together with the LMU Munich, we can gain valid statements about emotional experience by measuring activation and appeal.
The special feature here is that physiological data is also collected. In this way, even communication processes that were previously difficult to evaluate can be checked and optimized. For example, the direct emotional reaction to an ad can be measured, which is not possible with interviews.
emphasis Institut für Marktforschung im Gesundheitswesen GmbH