Our solutions for your market research problem:
Explore markets
When entering a new market, a multitude of questions arise: Who are the players in the market? How are the competitors positioned? Who initiates therapies? What therapy principles are used? How do the patients “tick”?
An exact knowledge of the existing market environment is decisive for a successful product launch.
We support our clients when entering a market e.g. through the following survey approaches:
- In baseline surveys we explore the mechanisms of the market, define target groups and analyse the motivations of the players.
- By means of patient flow analyses we identify critical touchpoints with the patient.
- In our potential analyses we identify potentials and show by which means these can be tapped to full extent.
In this context we especially use qualitative methods, e.g. narrative interviews or minigroups to account for the explorative nature of these questions.
emphasis Institut für Marktforschung im Gesundheitswesen GmbH