Narrative Interview
The classic among market research methods is the narrative interview. This form of interview is characterized by its very explorative character. This makes it ideal for topics with relatively little prior knowledge, e.g. basic studies.
Depending on the question, we extend the method with special problem-solving techniques in order to achieve an even deeper gain in knowledge. For example, the technique of the morphological box is ideal for identifying untapped market potentials.
emphasis Institut für Marktforschung im Gesundheitswesen GmbH